Corporate Website Research

Audi Worldwide
http://www.audi.com/audi/com/en2.html


Audi is a manufacturer of exquisite cars.The concept of attractive, sophisticated and
technically perfect was use to the website concept also.It is very suit for a luxury and high class branded cars.Personally i like the classic feel of this website and also the tidy,clean,and professionals mood in it.I hope i can re-design the KL Sentral website become such website give a comfortable and clean feeling for the web visitors.:3


Samsung Everland
http://www.samsungeverland.com/energy/index.html

I like this website very much cos it is a very nice corporate website that i ever seen with a very strong concept and suitable visual.The music,the beautiful motion graphic and also color are wisely using in the web.It give me a very sweet and environment friendly feel for the corporate.They did very well to build the image of the corporate itself.Nice~Hope i can build friendly feeling for the KL Sentral web also.Hu~Challenging ar...=_=

http://sk-ii.com.sg/en_MY/about.php


I like the simple and clean feeling of this website cos it looks more professionals.The color mood and also the design of the website is base on the product itself which majority is white and red.The information design also not bad and still maintain the trust and confidence feeling on it as what i want to re-design the KL Sentral web.=D


Kimes 2008
http://kimes.co.kr/eng/main.asp

Just love the way they arrange the website.It make the website won't look boring but interesting.But some of the fonts for link pages are too small and cant notice it clearly =.=



Muzine
http://www.muzine.go.kr/


This website is very interesting and attract me cos you know i'm very like those brush stroke art dee^^ (especially Chinese ink brush stroke)Like the art direction so much but i know KL Sentral website is not suit for this kind of art direction.=,=



Cravesound
http://www.cravesound.co.kr/


Now turn to critique of the important of the typography. A nice and suitable type font can bring the identity of the company and make the website look attractive.Simple and direct is also one of the term for a classic website as well as the KL Sentral website. Hope i can do it simple and look professional.Haha~=)

Re-design Corporate Website-Mission Statement and Goal

My client-KL Sentral
http://www.klsentral.com.my/



KL Sentral is a exclusive urban centre built around M'sia's largest transit hub, offering global connectivity, excellent investment opportunities, business convenience & an international lifestyle.

The website itself is quite boring and not attractive enough.I cant feel the professional and classical in this web and also the corporate because a website might be change the image of the corporate.The pictures that they used in it is not clear and low quality make user won like to stay at this web page longer time.The website look flat and no focuses point and there has a problem linking of the inquiry/contact us page.By the way, 1 thing that the website has success is user can gone through the information directly but the main problem is the picture is not attractive enough and let user wouldn't like to click on it to view it.

Mission Statement

-create an attractive and user friendly website to attract investor to look for this website and make an investment at KL Sentral and also attract tourist and people to visit this website

-create more organize website to let user easy to get the info and like to know more about this website and KL Sentral itself.

-bring out a good image of this corporate through website

-got the focus point in the web page itself

-change the website to make it look not that flat

-make visitors trust to the corporate

Goal

-let people know KL Sentral is not only a transit-oriented development place(transportation hub) but is a commercial/tourism city

-let user would like to stay longer at the website

Target Audience
Primary= investors and business partner
Secondary= workers and students(transport)

KL Sentral Competitor 3

Mid Valley City
http://www.midvalleycity.com/main.html


As Zyen has mention, Mid Valley is conceived to be an alternative city center by the year 2010 with a total city offer within a self-contained environment with superb connectivity, offering seamless, rewarding experiences to all visitors and occupants of Mid Valley.There has Hotel,Office building, industry park, garden, shopping complex and it is conveniently located near public transports such as the Light Rail Transit, Commuter Train, Taxis and Buses.That's why i choose Mid Valley City as a competitor of KL Sentral.

About Design
The design idea of the website is good which is provide a click able virtual aerial view but they had wasted the idea because they make it too small.For the linking page like,Northpoint, Cititel Hotel, Boulevard Hotel, Menara IGB, Boulevard Office and centerpoint are not much design. They just paste some image on the page and add in some text info(no hierarchy,no different size and type in fonts)But i quite like the page of The Gardens and also Mid Valley Megamall website^ ^

About Information
There is no home page for the website and every time when click back button, the web will reload then only show the main page which is the click able virtual aerial view. It is very inconvenient for user. And there is no consistency for the logo and the main problem is the information is not much and we can't know well for their development and also this corporate.The last thing i would like to mention is the text design. The same size and same type fonts make the whole website look very boring and don't have a focuses point in the linking page. The info is too general and they treat all the text as an image(lazy~haha><)

KL Sentral Competitor 2

Sunway Group
http://www.sunway.com.my/



Sunway Group is a corporate which mainly to develop the Bandar Sunway township in Petaling Jaya. Following the success of the township, the Group has since grown and diversified into property investment, leisure and entertainment, hospitality and health-care although always with property development as its core business and key contributor to profitability.Sunway group also provide same concept of KL Sentral but slightly different is sunway don't have a transport hub like KL Sentral.

About Design
I like this website because it looks very tidy and clean.The main color of this website is orange color(logo color) and white color.This website has provide 2 kind of website 1 is for business another 1 is for entertainment & logo.(targeted different visitors)both of the website has used a lot of high quality images and organize it wisely to make it look attractive and professional.

About Information
The information design is very good because we can find a lot of info about the everything that provided by this corporate in different categories.It is very convenient and user friendly and also very direct in searching info.I like they have put small icon at the banner to represent the different categories because it help user can gone through it easily.

KL Sentral Competitor 1

The Mines http://www.mines.com.my/v1/



Mines Resort City is a famous resort city in M'sia. Located south of the federal district of Kuala Lumpur in Seri Kembangan, Selangor.Once the world's largest open cast tin mine, the Mines now consists of apartment by an artificial canal.I choose The Mines as a competitor of KL Sentral because they have some similarity=hotel,exhibition,shopping complex, resort, house area and business park.

About Design
Personally, i like this website mood because it looks interesting because of not using boxes to frame it out.The background color is comfortable and flash has been using to introduce each of their 7 wonders.(but there has some problem for the rollover effect ;3 )

About Information
This web not that much in information design.Once you select the main navigation button, a long box with info come out and cover a bit of the main picture.When you click on read more, it will open with a new page show some very basic info in words about them with a traditional web page. (they target in different audiences but the traditional web page is not that attractive and some are link to pdf file.)

Re-design Corporate Website

My Client-KL Sentral
http://www.klsentral.com.my/


List of Competitor for KL Sentral
Mid Valley City
http://www.midvalleycity.com/main.html

Sunway Group
http://www.sunway.com.my/

Berjaya Corporate
http://www.berjaya.com/

KLCC
http://www.klcc.com.my/

Genting Group
http://www.genting.com/


The Mines Resort City
http://www.mines.com.my/v1/

Apple-Corporate Website Research

Apple
URL:http://www.apple.com/



Apple Computer Inc is a corporate with a focus on designing and manufacturing consumer electronics and closely related software products. Apple corporate website include a lot of contents because they have personal computer, portable media players, mobile phones, computer software and computer hardware and accessories.

main page


content pages
As i mention, because of many contents in this website, so a search engine provided at the top of the website. It's very helpful for user get the information easily by searching on the search engine.

This grid system of the content page make those pages can put in a lot of linkage page to let user get more informations.The color of the website majority is white,gray and black. It looks simple and comfortable for eyes. They has wisely used some simple boxes to separate the contents and picture to make the website look tidy and easy for read.

Loreal-Corporate Website Research

Loreal
URL:http://www.loreal.com/_en/_ww/index.aspx


Loreal group is the world's largest cosmetics and beauty company and has developed activities in the field of cosmetics,concentrating on hair color, skin care, sun protection make-up, perfumes and hair care.Thought the website have to include so many contents and information but they have wisely categorized the contents into certain part. Ex:The brands are categorized by their targeted markets, which is professional, consumer, luxury and active.

main page


content pages


RSS has been using for user to check out the latest news in this website.For the grid system is very simple to make the whole website look very clean and profession.The website also has a very tidy layout and it's very user friendly. The color of the website very suitable for a cosmetics and beauty comapany because it make the brand stand out and looks modern,stylish and attractive.This website is interesting with add in some interactive flash.Ex: Careers

As a conclusion, Loreal website is very successful in categorized their information and products and so well bring out the identity of their brand.

Colgate-Corporate Website Research

Colgate

URL:http://www.colgate.com.my/app/Colgate/MY/HomePage.cvsp

main page


other page
Colgate is a diversified multinational corporate(can choose different country for the colgate website at main page) focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products. Beside promote their products, they also have to include a lot of information and contents in this website.

Website grid system




Bottom of the website have a list of links that help user to check out more information about this website.Flash has been using to introduce the product at main page. In the main page, navigation has separate into 2 part. Navigation 1 is for information(more to text) and Navigation 2 is for product list.

Overall the website is tidy, clean and simple to read which is same with a lot of corporate website design.

Anti-smoke storyboard(Visual Fundamentals)