URL:http://www.loreal.com/_en/_ww/index.aspx
Loreal group is the world's largest cosmetics and beauty company and has developed activities in the field of cosmetics,concentrating on hair color, skin care, sun protection make-up, perfumes and hair care.Thought the website have to include so many contents and information but they have wisely categorized the contents into certain part. Ex:The brands are categorized by their targeted markets, which is professional, consumer, luxury and active.
main page
content pages
RSS has been using for user to check out the latest news in this website.For the grid system is very simple to make the whole website look very clean and profession.The website also has a very tidy layout and it's very user friendly. The color of the website very suitable for a cosmetics and beauty comapany because it make the brand stand out and looks modern,stylish and attractive.This website is interesting with add in some interactive flash.Ex: Careers
As a conclusion, Loreal website is very successful in categorized their information and products and so well bring out the identity of their brand.
No comments:
Post a Comment