Tuesday, January 22, 2008

Re-design Corporate Website-Mission Statement and Goal

My client-KL Sentral
http://www.klsentral.com.my/



KL Sentral is a exclusive urban centre built around M'sia's largest transit hub, offering global connectivity, excellent investment opportunities, business convenience & an international lifestyle.

The website itself is quite boring and not attractive enough.I cant feel the professional and classical in this web and also the corporate because a website might be change the image of the corporate.The pictures that they used in it is not clear and low quality make user won like to stay at this web page longer time.The website look flat and no focuses point and there has a problem linking of the inquiry/contact us page.By the way, 1 thing that the website has success is user can gone through the information directly but the main problem is the picture is not attractive enough and let user wouldn't like to click on it to view it.


Mission Statement
-create an attractive and user friendly website to attract investor to look for this website and make an investment at KL Sentral and also attract tourist and people to visit this website

-create more organize website to let user easy to get the info and like to know more about this website and KL Sentral itself.

-bring out a good image of this corporate through website

-got the focus point in the web page itself

-change the website to make it look not that flat

-make visitors trust to the corporate

Goal
-let people know KL Sentral is not only a transit-oriented development place(transportation hub) but is a commercial/tourism city
-let user would like to stay longer at the website

Target Audience
Primary= investors and business partner
Secondary= workers and students(transport)

5 comments:

Sharon Sen said...

Really, like the way you introduce your client first before heading to your direction of strategy and goals. Frankly, I didn't know that KL central going to be a whole mini-city itself. Good-luck ya.

zYen said...

Haha..feeling so weird to comment on yours since we're also competitor XD.
But I'll try...

5 mins later...

Sorry I don't even understand the client, haha...Really don't know what to comment and maybe I'm not qualified :p...Tried my best...Try our best to work on this lame lame website 2gether lah haha~

M@nKeyz said...

@@ juz comment zyen now seeing web it same with her. haha

Erm after reading your description, The city is technology beside kl central is like a transport city. How make those machine lively? i think adding some flash/motion in the city image would help a lot on it.

Erm....i think research would help a lot on ur direction. After ur research i comment again ya~

shu wan said...

Thx a lot for u guy's suggestions.
=>zyen, gambateh togather to make this website look nice lah^^Gambateh 'o'

Unknown said...

At first, in my thought KL Sentral is jz station for bus station, LRT, KTM and monarail. I had seen the people selling things at there. However in my mind it is a terminal. Perhaps it have some benefits compare to others shopping mall...keke